Virtual reality, alongside its little brother – augmented reality, has become a rewarding topic across the vast majority of industries. The global VR (Virtual Reality) market anticipates a general valuation in excess of $26 Billion at the end of 2022 according to a written report authored by Zion Market Research. Going further, leading virtual development companies such as Singapore’s Swag Soft are positive that its application span across a variety of spectrums, encompassing an array of different industries.
In accordance with the latter, “virtual reality development does apply towards many disciplines – including gaming, marketing, entertainment, education, engineering, fashion, training, art, simulation and much more.” – to set it inside their words exactly. VR is surely an exciting new technology which can be being improved through the minute and we’ve already seen some massive hard hitters within the face of the Pokémon GO – the game which managed to take the world by way of a storm.
It’s obvious that this can be a technology which will undoubtedly improve, and with 2017 being almost gone, we’ve made a decision to require a peek behind the curtain and pinpoint some of the top trends in VR development to look forward to in 2018.
Going Well Beyond Sound and Vision
Up to this moment, the emphasis is put towards the two senses – vision and sound. However, serious progress is being made in involving our other senses in the TedX Talks. On the 2017 Tokyo Game Show we saw the VAQSO VR – a scent enabling device with how big a Snickers bar. It’s claimed to get the “world’s smallest virtual reality scent device” and it can be connected to any VR Headset, regardless of its kind. It was presented as a demo and it also was combined with VR applications across a range of industries such as travel, gaming, fashion, and whatnot.
Whatever the case, this is just an illustration of this the entire sensory immersion which would be to follow in 2018. We anticipate seeing massive improvements in this regard, greatly attribution for the overall real-time feel presented through the VR technology.
It’s no secret that both VR and AR have a substantial potential of disrupting the entire e-commerce field. V-Commerce does sound like a name that would be used to describe it. Consumers should be able to test out clothes, gear as well as a range of different products before they place their purchase. Precisely what is more, if the technology is developed enough with the implementation of various sensory devices, we might potentially have the ability to test out smells and flavors too. VR is certainly an element of the way ahead for retail. Much more 3D experiences would be employed to engage customers and retain their attention.
Advertising taps its way throughout everything with exposure and VR is without a doubt not likely to be an exception. What exactly is more, it might be the best way to reach out to your perfect customer and plant your brand inside their mind. VR advertising could easily make use of the social profile of the user and display relevant advertisements via a simulated or augmented reality. This is probably going to have a huge impact on the overall customer journey. What is more, since VR is really broad and it may be applied to just about any industry, the options for advertising are virtually unlimited.
“That’s something we could already see nevertheless the trend is definitely to expand because the field itself reaches massive economic growths”, according to Swag Soft, Singaporean Virtual Reality development company. 2018 and also the years to follow will really visit a tremendous rise in the overall need for hiring experts within the VR development field. More content will be released in dbaanu years to come and we’ll see an uptick within the roles which are based on them. This will almost certainly affect an array of different industries including marketing, advertising, design and naturally the development of the VR-related gear and sensors.
So, what’s next?
Well, the technology is simply getting better, there’s undoubtedly about it. It’s tough to determine precisely the way VR would progress through the upcoming year. However, the previously mentioned trends are undoubtedly coming. A few years ago we were dazzled because we could watch 3D movies both at home and on the cinema. Now, we are permitted to immerse ourselves into this parallel world, tapping into the experience completely.